In a brilliant promotional move for the new Weird Al album, Mandatory Fun, 8 music videos have been filmed (or some possibly animated, if they are anything like the videos that accompanied the last two albums) and they will be debuting one video a day, for eight days in a row.
Not only is this a great idea in terms of getting the videos out there, but this is also the first time where no official single for the album has been decided in advance. By releasing 8 separate videos, and letting the public decide which ones are going to be the most popular, you could essentially see several of these songs being purchased individually on iTunes, and multiple songs could make their way into the national top 40. It’s an interesting idea, at the very least.
Today, the first music video made its debut for the song “Tacky”, a cameo-filled parody of Pharrell Williams “Happy”. I won’t spoil all the celebrity cameos here. You’ll have to watch the video for yourself. The video premiered over at the Nerdist network. Since it doesn’t seem to want to embed on wordpress, you can watch the video over there. Enjoy!
What do you think of the song, and promotional strategy for the new album? Let me know in the comments, on Twitter, or on our Facebook page. Also, in case you missed it, check out the playlist I put together with 27 Essential “Weird Al” Original Songs.