Music Video Of The Week: Hot Chip – “I Feel Better”

I’m not going to lie, I’m a bit biased here, as Hot Chip are already one of my favorite bands.  I’ve seen them in concert twice, including earlier this month at Coachella.  They’ve also just recently released a video for “I Feel Better,” the second single off of their fourth studio album, One Life Stand.   We featured the video for the CD’s title track awhile back, but even though it is a great song, the video just seemed to be lacking in the creativity department.

On the other hand, their new video for “I Feel Better” is simply amazing, thanks in part to the video being directed by British actor/comic Peter Serafinowicz (Shaun Of The Dead, Spaced, Look Around You).  I’m a big fan of Peter’s.  In fact, he is easily one of the funniest people on the planet (just check out his twitter account if you don’t believe me).  So when I heard that he was directing the video for this song, I knew it just had to be good.

The song relies heavily on auto-tune, which is a first for the band.  I know some people don’t like auto-tune as a whole, but I’m fine with it if it’s used for effect.  The video features a fake boy band, who are the type of singers who might NORMALLY use auto-tune on their recordings.  The guys from Hot Chip appear in the crowd scenes, in this amazingly funny, insane video.  Check it out…  It’s also the free iTunes video of the week right now, so make sure to grab it for your digital device!


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